Iceni Waters launches hockey equipment giveaway

England Hockey and English natural mineral water Iceni, Official Water Supplier for the England and Great Britain hockey teams, have teamed up to offer hockey clubs new training equipment.

Iceni Waters Grassroots Hockey GiveawayThe new “Iceni Grassroots Hockey Giveaway” is designed to support hockey clubs by providing essential hockey equipment in exchange for the labels from bottles of Iceni Water. The labels can be exchanged for branded balls, bibs and training cones.

Iceni Water is also offering the hockey club that collects and redeems the most Iceni labels the chance for their team to visit Bisham Abbey - the home of the GB & England hockey teams - to see some of the country’s top players train, followed by lunch with one of the stars of the national team.

Register for free today
Becoming involved is easy! Interested clubs simply sign up for free via the Iceni website Once registered, the club will receive a welcome pack with a step-by-step guide to how it works.

Recognising that hockey clubs are coming under growing pressure from increasing costs, the programme has been designed to be suitably achievable and affordable. Clubs will need to collect the following number of Iceni water bottle labels in return for the hockey training equipment.

  • 5 Iceni labels in return for 10 hockey cones
  • 15 Iceni labels for a box of 6 hockey balls
  • 20 Iceni labels for 10 hockey bibs 

Brett Fleming-Jones, Managing Director of Iceni Waters Ltd commented, “We are launching our new Iceni Grassroots Hockey Giveaway to support hockey clubs and encourage the younger generation to become more involved in the sport. It’s clear that clubs are always in need of new training equipment and we hope that the scheme will also raise awareness of the importance of maintaining hydration during exercise as this is a key element to achieving sporting excellence.”

Alex Teasdale, Clubs & Facilities Manager at England Hockey said, “It’s fantastic that Iceni Water can provide such tangible support for hockey clubs up and down the country. The quality of people’s experience at their local hockey club can often be affected by the availability and quality of training equipment. Like many organisations, hockey clubs are coming under sustained economic pressures and the affordability of the programme will really appeal to them. The Iceni Grassroots Hockey Giveaway will certainly help clubs provide a better experience for their members.”


Iceni Water comes from an entirely sustainable source deep beneath the South Cambridge countryside. It is bottled in 100% recyclable plastic bottles at source in Duxford. Named after the famous East Anglican tribe ruled by Boudicca in 60AD, Iceni Water is naturally high in calcium and low in sodium and is available in 330ml, 500ml, 750ml and 1.5ltr formats from Tesco’s across the East Midlands, East Anglia, London and the Home Countries, as well as being widely available in local convenience stores across the UK.