England Hockey Jobs - CRM Officer

Applications are still open for the post of CRM Officer with England Hockey, based out of our Head Office at Bisham Abbey, Bucks.

Working with the Communications Manager, the CRM Officer will help to deliver the CRM strategy, including developing customer journeys and refining data management, cleansing, profiling, and segmentation, and improving data capture. The role will also be central to membership retention and acquisition rates.

Key tasks will include some of the below, but this is just a selection of what's involved.  Staff will also be expected to work at our England Hockey's major events, which this year will include the Investec London Cup at our new hockey venue - the Lee Valley Hockey and Tennis Centre.

Tasks and responsibilities

  • Assist with the development and implementation of a CRM strategy focussing on the relationship between England Hockey and the customer
  • Develop a holistic view of England Hockey’s customer relationships and a single customer view in order to make relationship building more personal and relevant.
  • Establish/maintain a high quality of data within the CRM system and associated databases to enable a single customer view for each contact to drive more effective customer interaction
  • Ensure that data capture methods drive an increase in volume and obtain correct and consistent information to be uploaded.
  • Create and continuously review customer journeys, identifying opportunities and touch-points to improve the customer experience.
  • Ensure all customers receive consistent, relevant communication across all channels.
  • Develop and lead customer insight for the sport via consistent surveying and other insight methods
  • Work with web developers and IT Manager to develop and improve the links between CRM system, associated databases and the England Hockey website.
  • Develop and build further online processes and enhancements through the use of Iris Web Page Designer, including integrations with other platforms.

If you're interested in helping us improve the customer journey, our database and our website, all while being involved with hockey in England, this could be the job for you. Click here to read more and make an application, or click on the below document - remember, applications close on Thursday!