Feedback from our research strongly shows that members want their club to be an integral part of the local community. For many, membership of their hockey club was a key way to connect with their local community and feel part of the place in which they live.
The more relevant and visible your club is in the community the more likely it is to thrive. Some of the benefits of connecting with your local community include:
Helping increase participation by attracting new players through tailored activities such as club-school links or links with other local community activities or groups.
- Using your club, it’s facilities and people to make a positive impact on your local community and the people in it through projects, activities, and charitable work.
- Supporting bigger strategic connections across the local area. Having an influence with key political figures in your community may help influence local decision making.
- Providing opportunities for financial sustainability by attracting sponsors and support from local companies.
- Helping recruit and attract new volunteers and supporters to your club.
Club Development: A Long-Term Vision
Building a successful and sustainable club requires more than just focusing on the current season. It's about creating a strong foundation for the future.
There are lots of fantastic opportunities to engage with your community. Read on, challenge yourself by answering our handy questions, and then access a range of resources to help your club develop more community connections.
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- Does the local community know the hockey club exists?
- How does your club currently engage with the local community? Where are the gaps?
- Is the club visible within your community, not just for hockey but other community activities like a community fete, charity events, litter pick or beach clean?
- Does the club link with and support other community groups? How well do you know other local youth services such as brownies, scouts, youth centres, after school clubs? If you have a club house, can your club host these and build relationships?
- Does the club reflect the diversity of your local community, how can you address this if it is not the case?
- Does your club have effective links with local schools, colleges and universities?
- Does your approach differ depending on who you talk to? Do you ask your members to approach others?
- Is the club regularly in the local media, both online and in print?
- Are you politically aware who the important people are in your community and what they could do for your club – university vice- chancellors, headmaster, governors, local MPs, town councillors, directors of sport, chief leisure officer, school sport managers etc…?
- Are you engaging with your local Active Partnership and aware of the assistance they can provide?
- Are you connected with organisations that offer school holiday activities or camps? Can you connect with those and offer hockey as an option?
- How do you approach sponsorship within your club? Do you have a strategy or agreed approach? What does the sponsor get in return?
- Do you consider what opportunities are available to engage with the local community and local businesses?
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Click on the links below to access our toolkit of resources and support to help your club.
Access hockey specific support from England Hockey:
- England Hockey Equality, Diversity & Inclusion Framework page
- Commonwealth Games Legacy Project pages
- England Hockey Fundraising page
- England Hockey Marketing Portal
Sport England’s Buddle has a range of specific help and support for you to make your club more friendly and welcoming to the local community:
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Our club support programme is designed to help you achieve your goals. It includes resources for all clubs, specialist advice for specific projects, targeted support for clubs with high potential in junior growth and increasing diversity and inclusion, and tailored services for bespoke needs. Find out more.
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Click on the links below for the current opportunities available:
National Forums
Junior Hockey Framework Forum
Come and find out more about England Hockey's new Junior Hockey Framework.
Date: Wednesday 15 October
Time: 19:00 - 20:00pm
Book Your PlaceDate: Thursday 16 October
Time: 12:00 - 13:00pm
Book Your Place
We will share the vision and intent behind it and why the framework has been developed. You will understand how we plan to use the Junior Hockey Framework to create safe and welcoming cultures, improve experiences, and align delivery across all different environments. Open to all Junior clubs, come and discover what this could mean for you and how you can benefit from all the Framework has to offer.
Workshops
Sport England’s Buddle is a fantastic free resource, that provides access to a host of workshops, webinars and supporting information to help the running and development of your club.
The following workshops are available to support the Being Local with Strong Community Connections strand strand. Please click on the links below to find out more information and book your place. -
An opportunity to meet your Club Development Manager and other clubs in your area and discuss common issues, development opportunities and share ideas and best practice. Dates can be found on our monthly calendar on the Club Support page and invites will be sent directly from England Hockey Clubs team.
