Your World Cup: Back to Hockey

Vitality Back to Hockey Logo - White

After two Bronze medals at the Commonwealth Games on the Gold Coast and the Vitality Hockey Women’s World Cup less than 100 days away, the spotlight on the sport is increasing and we want to work together with clubs to provide opportunities for more people than ever to enjoy our great game.

To help make the most of this opportunity we have the ‘Your World Cup’ campaign; this campaign aims to inspire clubs to seize the opportunity of hosting a World Cup on English soil and over 300 clubs are already on board.

Over the next few weeks we will be sharing some of the different Ways to Play that your club could offer, starting with Back to Hockey.

Back to Hockey sessions are fun, social and informal and aimed at people who either have not played for a number of years or are looking to play for the first time. Excitingly, Vitality, the business changing health and life insurance for good, are also helping to develop grassroots hockey through their sponsorship of Back to Hockey.

There can be great benefits for clubs in offering Back to Hockey and here are some that you have told us about;

  • More Club Players - 40 players have started to play regularly again in just 18 months (Prescot HC)
  • More Casual Players - We can target players who just want to play for fun and do not want to commit to a club environment (Belper HC)
  • Additional Income - The pitch is already booked for other teams and we are volunteers so all subs go straight into the club's funds (Wimbledon HC)
  • Extra Publicity - It is an excellent opportunity to raise the profile of our family club in the local area (Gillingham Anchorians HC)
  • New Volunteers - Around a dozen members have supported the sessions, which is great as it also helps promote the social side (Gillingham Anchorians HC)
  • Feel Good Factor - This group have brought enthusiasm to our ladies section that, quite honestly, has turned it around (Keynsham HC)

To support clubs we have provided a number of tools to help you promote and run your sessions, including;

  • Marketing Portal: An online portal where clubs can personalise Back to Hockey marketing materials like posters and social media content to support with promotion of your sessions.
  • Coaching Ideas: Access a range of Back to Hockey specific coaching videos, activity cards and resources. To provide your coach with a variety of content to help create an enjoyable environment, tailored towards the individuals attending, to ultimately keep them coming back week after week.
  • Relationship Manager Support: Don’t forget to catch up with your local Relationship Manager to share your ideas and they can provide bespoke advice and guidance to make the most of Back to Hockey. Their contact details are available here.

How Do Club Get Involved.

If you haven’t already, sign up to Your World Cup you can do that here! Straight away you will be able to access the items above, plus all of the other Your World Cup tools and resources.

Once you have arranged your Back to Hockey sessions, make sure you enter them as an event on the Your World Cup portal for potential attendees to find.