Back to Hockey for Clubs

Back to Hockey for clubs

An free online portal where clubs can personalise marketing materials like posters and social media content to support with promotion of your sessions

Access a range of free Back to Hockey specific coaching videos, activity cards and resources. To provide your coach with a variety of content to help create an enjoyable environment, tailored towards the individuals attending, to ultimately keep them coming back week after week.

A number of ideas to attract more players to your sessions

Here are a few ideas for an enjoyable session to ensure players keep coming back.

Back to Hockey sessions are fun, social and informal and aimed at people who are new to the sport or just not played for a number of years.

Since launching launch more than 325 clubs have delivered Back to Hockey sessions with over 70% of these clubs growing their membership. With Circa 20,000 players have taken part in a Back to Hockey session and 85% players telling us they want to continue playing hockey as a result.

National Back to Hockey Campaign 13 May to 23 June 2019

The national campaign returns. This time supported by Vitality, the positively different health and life insurer, who are also helping to develop grassroots hockey through their sponsorship of Back to Hockey.

As part of this they would love to direct their members to their local Back to Hockey session as a way to be active and meet new people.

This is a great opportunity for us to promote our sport to a huge new audience due to the number of members they have (1 million plus!) and over 100k followers across social media.

They are also offering Vitality Membership Points for attending, along with a Reward Scheme for players attending sessions during the campaign with the top prize being a spa break at Champneys.

1. Vitality Member Points

Vitality reward their members for being active through a points scheme (full details www.vitality.co.uk/rewards). In a ground-breaking move, they are offering their members points for every Back to Hockey session they attend, and marked as attending on ClubSpark by the club/coach, during the campaign dates 13 May – 23 June.

2. Reward Scheme 

Open to all; Vitality members and non-members. Each time a player attends a Back to Hockey session during the campaign dates and are marked as attending on ClubSpark by the club/coach, they will gain entry into a prize draw. The more session attended the greater the prize, with the opportunity to win the following;

  • 2 sessions attended – in with a chance to win one of five £50 Runners Need voucher  
  • 4 sessions attended – in with a chance to win a one of three Garmin watch 
  • 6 sessions attended – in with a chance to win a spa break at Champneys

Whilst there is a requirement by the club/coach to quickly register player attendance on the ClubSpark site or app each week, we hope the benefits of doing so by incentivising players to attend and keep coming back will support you in keeping player involved with the club way beyond the campaign.


How to get your club involved?

To support clubs and the work with Vitality, England Hockey have invested in an online management system that allows clubs to manage and promote their Back to Hockey sessions. Along with being easy to found by potential players. You can view the site at https://play.englandhockey.co.uk/backtohockey

To access the site, please email melanie.hart@englandhockey.co.uk who will send you your clubs bespoke sign up link for ClubSpark so your club can create a free account. You will then receive guidance on how to register your sessions on the site.

Support for your club to deliver….

To support clubs we have provided a number of tools to help you promote and run your sessions, including;

  • New Online Management System - To make it effortless for you to register, manage and promote your Back to Hockey sessions. Along with being found by potential players.
  • Marketing Portal: An online portal where clubs can personalise Back to Hockey marketing materials like posters and social media content to support with promotion of your sessions.
  • Top Tips for Marketing: Ideas on how and where to promote your sessions to get as many players attending as possible.
  • Coaching Ideas: Access a range of Back to Hockey specific coaching videos, activity cards and resources. To provide your coach with a variety of content to help create an enjoyable environment, tailored towards the individuals attending, to ultimately keep them coming back week after week.
  • Back to Hockey Festival – Clubs have been asking for the opportunity to play informal games against local teams. New for 2019 we are organising a summer festival of activity that will be fun, friendly and sociable and, provide a great finale to our Back To Hockey campaign. Aimed at the participants of the Back To Hockey programme this fun day out will be a hive of hockey activity with a relaxed festival.
  • Relationship Manager Support: Don’t forget to catch up with your local Relationship Manager to share your ideas and they can provide bespoke advice and guidance to make the most of Back to Hockey. Their contact details can be found here.

Benefits of Back to Hockey to Clubs

There can be great benefits for clubs in offering Back to Hockey and here are some that you have told us about;

  • More Club Players - 40 players have started to play regularly again in just 18 months (Prescot HC)
  • More Casual Players - We can target players who just want to play for fun and do not want to commit to a club environment (Belper HC)
  • Additional Income - The pitch is already booked for other teams and we are volunteers so all subs go straight into the club's funds (Wimbledon HC)
  • Extra Publicity - It is an excellent opportunity to raise the profile of our family club in the local area (Gillingham Anchorians HC)
  • New Volunteers - Around a dozen members have supported the sessions, which is great as it also helps promote the social side (Gillingham Anchorians HC)
  • Feel Good Factor - This group have brought enthusiasm to our ladies section that, quite honestly, has turned it around (Keynsham HC)