Back to Hockey and Walking Hockey National Campaigns 13 May 23 June 2019

Back TO Hockey Player - Web
Is your club looking to attract new club and casual players, gain additional sources of income, maximise your pitch bookings and widen your attraction in the local community? 

This Spring our National Back to Hockey campaign returns and for the first time ever Walking Hockey will sit alongside it. Two great programmes to help your club engage with a wider audience!

It’s not too late to get your club involved and there is a range of support available to clubs, including;
  • New Online Management System – To reduce admin for club volunteers when managing and promoting their sessions, whilst making it easier for potential players to find your club’s sessions.
  • Top Tips for Marketing - To help you get started to publicise your Back to Hockey sessions and the best ways to help promote them! 
  • Walking Hockey Club Support Guide - A one stop shop that supports clubs to offer Walking Hockey, from preparing and promoting sessions through to delivery and simple rules.
  • Marketing Portal - An free online portal where clubs can personalise Back to Hockey and Walking Hockey marketing materials like posters and social media content to support with promotion of your sessions. The images above are from the portal.
  • Coaching Ideas – Access a range of free Back to Hockey and Walking Hockey specific coaching videos, activity cards and resources. To provide your coach with a variety of content to help create an enjoyable environment, tailored towards the individuals attending, to ultimately keep them coming back week after week.

Below is a little more information on Back to Hockey and Walking Hockey or for full details visit their webpages at Back to Hockey and Walking Hockey.


To support clubs England Hockey have invested in an online management system (ClubSpark) that allows clubs to manage and promote their Back to Hockey and Walking Hockey sessions.

To access the site, please email who will send you your clubs bespoke sign up link for ClubSpark so your club can create a free account. You will then receive guidance on how to register your sessions on the site.


BtH Mixed Advert

Back to Hockey sessions are fun, social and informal and aimed at people who are new to the sport or just not played for a number of years. 

Since launching launch more than 325 clubs have delivered Back to Hockey sessions with over 70% of these clubs growing their membership

Excitingly Vitality, the positively different health and life insurer, are also helping to develop grassroots hockey through their sponsorship of Back to Hockey. As part of this they would love to direct their members to their local Back to Hockey session as a way to be active and meet new people. 

This is a great opportunity for us to promote our sport to a huge new audience due to the number of members they have (1 million plus!). Along with 30k followers on Twitter, 70k on Facebook and 15k on Instagram.


Walking Hockey Mixed Advert

Increasing in popularity, Walking Hockey is perfect for players who are looking for a less physically demanding version of the game but still enjoy showing their skills and being involved in the team and social aspect.

As more and more clubs offer sessions they have already found a wealth of benefits for doing so and they include; new members, retaining members, increased revenue, greater publicity, maximise pitch usage, additional volunteers and a wider social offering.