Membership Engagement Manager

The Membership Engagement Manager will lead and coordinate England Hockey’s engagement with clubs, schools and community players and key B2B stakeholders across the sport. This role will play a critical part in amplifying the voice of the hockey community and bringing the England Hockey brand, values, and strategy to life through authentic, relevant and impactful communication.

Acting as a connector between national initiatives and local stories, the post holder will support the successful rollout of our new membership model, including initiatives such as free coaching offers, youth state school programmes, and free-to-air broadcasting through engaging comms, content and campaigns. Through strong relationships and powerful storytelling, the role will celebrate the work of the hockey community while ensuring that England Hockey’s proposition is understood, valued and continuously improved.

The role will also lead on delivering compelling content, developing engagement plans, and ensuring clear, relevant, timely and consistent messaging across England Hockey’s member-facing and stakeholder communications.

KEY TASKS AND RESPONSIBILITIES

Engagement & Communication

• Lead England Hockey’s communications with the hockey community and B2B stakeholders across clubs, schools, coaches, umpires and officials and volunteers – ensuring a consistent and inspiring narrative about the value of hockey and the England Hockey brand.
• Develop and deliver strategic engagement plans that bring to life the EH strategy and membership proposition for a wide range of stakeholders.
• Work with the Marketing & Communications team to produce content that reflects the diversity, energy and impact of the hockey community – including case studies, member stories, and social media campaigns.
• Support external understanding of the membership model through tailored communications that reinforce its benefits, accessibility, and relevance.
• Act as a key contact for stakeholder feedback, working with the Membership Services team to maintain high-quality customer service.

Insight & Impact

• Curate and share compelling stories from across the hockey landscape that show how membership initiatives are making a difference – such as increased participation, inclusive opportunities, or new partnerships.
• Gather insights and feedback from across the community to inform continuous improvement and future planning.

Stakeholder Relationships & Strategic Collaboration

• Build strong and trusted relationships with key stakeholders across the hockey system, including Clubs, Areas, Counties, School Games Organisers, and delivery partners.
• Work closely with the Heads of Coaching & People Development, Sport and Development and their teams to support the successful delivery and communication of initiatives linked to the Membership proposition.
• Act as a champion of the EH brand, ensuring our tone, values, and strategic messages are reflected across all engagement to key hockey stakeholders.

Project & Campaign Management

• Lead and maintain a membership engagement calendar aligned to key moments (e.g. renewals, season launches, campaigns).
• Track and evaluate the effectiveness of communications and campaigns using performance analytics and stakeholder feedback.
• Support cross-team planning and delivery to ensure a joined-up experience for members and community players.