A Long-Term Benefit for Hockey and its Members
Our free-to-air strategy is a key part of England Hockey’s broader vision to grow the sport by expanding its reach and increasing its relevance among diverse audiences. By working with a high-profile partner like Channel 4, we are investing in hockey’s long-term sustainability and success. Channel 4’s nationwide reach and their commitment to storytelling provide an excellent platform to showcase hockey to both core and new audiences. The initiative also aligns with England Hockey’s ongoing commitment to providing value to its members by ensuring hockey remains visible, relevant, and accessible to all.
The strategic approach provides members with:
- Unprecedented visibility: Members will have access to live broadcasts of FIH Hockey Pro League matches involving England and GB, alongside highlights and behind-the-scenes content for a minimum of the next two seasons
- Stronger community connection: Free access to Super 6s, EHL Prem Finals Weekend and more games on a case by case basis ensures that hockey fans across the country can enjoy top-tier action, fostering a sense of shared pride and community
- Support for the sport’s growth: Increased visibility of hockey helps drive participation, interest, and long-term sustainability, which benefits players, clubs, and the broader hockey community.
By delivering hockey across the UK, the initiative will help:
- Attract new audiences: accessible, engaging coverage will make hockey more appealing to those unfamiliar with the sport.
- Increase participation: greater exposure to hockey inspires more people to play, join clubs, or become involved in the sport.
- Enhance commercial opportunities: growing visibility strengthens hockey’s position as a marketable sport, opening opportunities for sponsorship and investment.
We look forward to sharing this journey with our members and the wider hockey community as we bring the excitement of international and domestic hockey to a national audience and help support our mission to make hockey more visible, relevant, and accessible to all.
